Advertising Avoidance: A Consumer Socialization Perspective
نویسندگان
چکیده
منابع مشابه
Targeted Advertising and Advertising Avoidance
I examine how the increasing ability of firms to target their advertisements to particular individuals influences market outcomes when consumers have access to advertising avoidance tools. Today firms possess an unprecedented and rapidly improving ability to discover details about individuals and reach them with advertising based on this information. For instance, as many readers know, an indiv...
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ژورنال
عنوان ژورنال: Online Journal of Communication and Media Technologies
سال: 2017
ISSN: 1986-3497
DOI: 10.29333/ojcmt/2597